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My name is James,
It's a pleasure to meet you...
It's taken me 17 years to love my body for how it looks and what it can do for me.
I want you to do the same in much less time.
5000+ hours
coaching experience
100's of hours
post qualification education
7 years in the
fitness industry
How did I get here?
From 13 and being worried
about going shirtless...
...to being 24, ripped and
still being self conscious...
... to hitting 30 and finding
I'm more than my body.
Like many people,
I'd been surrounded by these images,
If I wasn't lean, I wasn't "good enough".
This took a LOT of unlearning.
I never learned that movement could be fun.
I thought that pushing yourself was only for manipulating your looks.
The pursuit of connecting with my body seemed pointless.
The archetype of the fitness industry never sat well with me.
In my first year, I was told to push on "pain points" to sell personal training.
I was told that I was "too nice" to make it.
That I needed to make people "feel a bit sh*t about themselves" if I wanted to have any clients.
Honestly? Not really my thing.
I'd spent years being intimidated by these kind of people and I wanted to be something different.
Having left university having studied Veterinary Biosciences, I wanted to apply an evidence based approach to coaching, and so began the rabbit hole...
The next 7 years were spent wading my way through the countless flurries of research, anecdotal experiences and bizarreness to lead me to where I am today.
A coach who listens.
A coach for you.
BONUS FACTS
MASSIVE animal lover
(used to work for The Dogs Trust)
BIG FAN of RPGs
(can often be found trying to escape reality)
LOVES adventures
(will usually say "yes" to bad ideas)
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